Sydney’s Australian Fashion Week 2025: A New Era for Local Designers
Sydney’s Australian Fashion Week (AFW) is making a highly anticipated return from May 12 to 16, 2025, with a fresh approach aimed at amplifying Australian fashion on the global stage. Following IMG’s departure in late 2024, the Australian Fashion Council (AFC) has stepped in to oversee the event, bringing a renewed focus on local talent, sustainability, and international exposure.
A Revamped Format with a Global Vision
Under the leadership of AFC CEO Kellie Hush, the 2025 edition of AFW will introduce a more refined, four-day schedule emphasizing quality over quantity. This year, the event will feature established brands like Bassike, Aje, Lee Mathews, and Romance Was Born, alongside newer labels showcased under “The Frontier”, a special segment designed to highlight both emerging and established designers. [The Australian]
AFC’s goal is to position Australian fashion on a global platform, ensuring local designers get the recognition they deserve. This shift reflects a growing demand for sustainable and innovative design that resonates beyond Australia’s borders.
A Strong Lineup of Designers and Emerging Talent
The 2025 program includes a mix of returning favorites and debut designers. Fans of Australian fashion can expect collections from Beare Park, Mariam Seddiq, Alix Higgins, and Wynn Hamlyn, while Farage, Nagnata, and Sir the Label will be making their debut. The popular “New Gen” segment, known for introducing Australia’s next big names, will feature talents like Miimi and Jiinda, Buluuy Mirrii, Haluminous, Permanent Vacation, and Boteh. [Fashion Journal]
Support from the NSW Government and Industry Leaders
The NSW Government, through Destination NSW, remains a key supporter of the event, recognizing its impact on Sydney’s status as a fashion and cultural hub. Minister for Arts, Night Time Economy and Music, John Graham, emphasized the collaborative effort behind ensuring AFW continues to thrive.
The fashion industry has also rallied behind this new chapter, with key industry figures working to create a more inclusive and sustainable future for Australian fashion. [Russh]
What to Expect from Australian Fashion Week 2025
This year’s event promises to be a celebration of creativity and innovation, providing designers with an international platform while staying true to the authentic and distinctive identity of Australian fashion. With a refined schedule, an exciting lineup, and a fresh vision under AFC’s leadership, AFW 2025 is set to cement Australia’s place in the global fashion scene.
For more details on the event, visit the official Australian Fashion Week website or check out coverage from The Australian.